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THE OLIVE
The ‘Terra degli Ulivi’ estate agency hopes that you will share our love of Puglia; this ‘land of olives’.

More than just a source of food, the olive is an ancient and symbolic element of mythology, history and worship. Man’s use of the olive is celebrated in legend, religion and literature: in the dove giving Noah an olive branch to mark the end of the Biblical deluge; in the Greek myth of Athena and Poseidon; in the Odyssey of Homer, where Ulysses’ matrimonial bed is hewn from a millennial olive tree.

The olive wreath is an ancient symbol of victory and glory, the tree a source of fruit and food, wood and fuel, oil for lighting, as a cure and for cosmetics. The first fossil traces in Italy are found in Tuscany and go back 12 million years. In the Neolithic period (9,000-2,500 BC) primitive wild olives provided food and oil for lighting, ointment and medicine. Modern olives originated in Asia Minor, spread to Egypt and Greece and then throughout the Mediterranean basin.

In Puglia, ‘olivicoltura’ was highly developed from the 12th century; a result of local climatic factors and wider commercial intervention. Merchants from Venice, Tuscany, Genoa and other parts of Europe prized its quality, had offices and warehouses in Puglian ports and were exporting great oil cargos of over 80,000 ‘quintale’ annually by the end of the 18th century. Puglian oil was in high demand for lighting, to prepare soaps, and for the processing of wools. By the 16th century, trade in the oil of Puglia was so important that the Spanish commissioned a road to Naples to speed its commerce.
Today, as you travel around the high ‘Valle d’Itria’ or the lush coastal plains, you will see that the olive continues to thrive. This is evident not only in the huge ancient specimens (which are so prized that they are sometimes illicitly dug up for use in parks and gardens in the urban north!), but in the groves of young trees which are still being planted and cared for. This land truly is ‘La Terra degli Ulivi’.
 
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